Ranveer Singh, who has just been appointed as the brand ambassador of Durex, will don the hat of a rapper in the commercial, which will be launched on April 23, 2014.

“Over the past three and a half years that I’ve been a part of the Hindi film industry, I’ve declined several tempting endorsement offers. And now, finally, I’m doing the commercial for world’s leading brand Durex. I will also create awareness around sexual wellbeing and promote safe sex through this campaign,” Ranveer Singh said in a statement.